Campaign: Handcrafted in Chennai
Brand: Royal Enfield
Agency: Wieden+Kennedy
Why the campaign rocks:
The Royal Enfield holds a special place in the heart of motorcycle enthusiasts. This has happened through carefully crafted messaging. The ad, “Handcrafted In Chennai”, is a beautiful tribute to the craftsmanship and heritage of this iconic brand. The ad showcases the unique character of Royal Enfield motorcycles, highlighting their mechanical nature, handcrafted with love and engineered with purpose. It takes viewers on a journey through the streets of Chennai, where Royal Enfield’s manufacturing facility is located.
The film celebrates the people who build, sell, ride, and maintain these beloved machines, showcasing their passion and dedication.
The ad is not just about motorcycles; it’s also a heartfelt tribute to the city of Chennai and its people. By celebrating the people and the place, the ad creates a sense of community and shared passion around the brand. Overall, the Royal Enfield ad is a beautifully crafted film that further builds on to the brand’s values and heritage. It’s a testament to the power of storytelling in advertising and the enduring appeal of a brand that values craftsmanship, innovation and community.