Oktobuzz, a Mumbai-based brand and digital solutions agency, has been appointed to handle the digital marketing and social media strategy for Vithoba Health Care. The agency’s role will involve boosting Vithoba’s online presence and positioning it as a leading Ayurveda-based oral healthcare and wellness brand in India.
Vithoba Health Care, founded in 2001 in Nagpur, is recognised for its Ayurvedic oral care products. The company, which started with Vithoba Ayurvedic Dant Manjan, has expanded its product range to include Vithoba Toothpaste and various health and wellness items such as soaps, hair oil, hair colour, and pain relief oil.
Oktobuzz will implement data-led digital communication campaigns and mar-tech initiatives to enhance Vithoba’s digital footprint.
The partnership with Oktobuzz aims to help the brand with its expansion as well as to promote holistic oral health across India. “The future of wellness is rooted in our past, and Vithoba is leading this revolution. Our collaboration with Oktobuzz is set to redefine how Ayurveda is perceived and consumed in the digital age. We are not just selling products; we are propagating a lifestyle that’s intrinsically Indian yet globally relevant. By leveraging digital platforms, we aim to demystify Ayurveda, making it a go-to solution for the health-conscious, digitally-savvy Indian,” Sudarshan Shende, managing director, Vithoba Healthcare and Research Pvt Ltd., said.
Under this partnership, Oktobuzz will build awareness of the Vithoba brand through campaigns on digital and social platforms. Reportedly, the agency will also help optimise the brand’s presence on marketplaces including quick commerce platforms and aid in creating a source of revenue for the business through digital. Services offered by Oktobuzz would include website development, social media management, digital campaigns, branded content, SEO, Influencer Marketing and Performance Marketing.
“By building strong brand affinity and guiding the consideration process, we are committed to driving tangible business results for Vithoba. We are not just creating campaigns; we are forging a partnership to elevate Vithoba’s market position and drive sustainable growth. This partnership merges traditional wisdom with modern marketing, and we are thrilled to contribute to Vithoba’s success story.” Hemal Majithia, CEO & Founder, Oktobuzz, said.
As per the report, Oktobuzz will take a digital-first approach for this campaign, looking at quick commerce platforms and other online marketplaces to sell. Awareness will be primarily built through Meta, Google and LinkedIn with strategic presence on various OTT platforms. The agency will also plan for the brand across various platforms looking at possible innovations to move the brand from an awareness to a consideration stage.
Apart from Vithoba, Oktobuzz has managed social media and digital mandates for several reputed brands, including CNN-News18, Citi India, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, HarperCollins India, ACCA, Bath & Body Works, Aldo Shoes and author Amish Tripathi.
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