Novamax Air Coolers has launched its latest ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.
Through storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “ek hei naam gunje ga jab chalegi hawa.”
Talking about the campaign, Harshit Aggarwal, founder and CEO, Novamax, said, “At Novamax, we believe in providing cutting-edge cooling solutions and creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this advertising campaign that reflects our commitment to innovation and customer satisfaction.”
As per the company, the credit for the ad film goes to Dinesh Gupta Productions.
“We are happy to have got the opportunity to create the ‘Newsroom’ ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience,” Dinesh Gupta, founder, Dinesh Gupta Productions, added.
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