Myntra, one of India’s fashion, beauty, and lifestyle e-commerce platforms, has announced Shah Rukh Khan as its brand ambassador. Khan will be featured in Myntra’s ‘Trend IRL’ (Trend in Real Life) campaign, promoting Myntra as a platform for the latest fashion trends and urging users to discover new styles.
Khan’s association with Myntra aims to build the platform’s appeal among his fans and strengthen its position as a trend-first destination for fashion in India. Known for his influence on fashion trends over the years, Khan’s styles, such as his leather jacket and jeans, casual sporty looks, and sophisticated attire in popular films, have set fashion standards in Bollywood.
“We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!” Vijay Sharma – Senior Director, Marketing, Myntra, said.
Myntra’s collaboration with Khan is intended to align with its strategic goal of being the go-to destination for the latest fashion trends in the country.
“For me, fashion is all about expressing my individuality. Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!” Shah Rukh Khan, said.
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