E-commerce platform Meesho is ramping up its personal care offerings through new partnerships with some of India’s biggest consumer goods companies. The move is aimed at expanding access to branded products in smaller cities, where demand for beauty and hygiene items is rising quickly.
The company has onboarded products from Procter & Gamble (P&G), Hindustan Unilever (HUL), and Himalaya. Shoppers on Meesho Mall will now be able to purchase items from widely recognised brands like Whisper, Pampers, Pantene, Lux, Clinic Plus, Indulekha, and Tresemme, among others.
The expansion comes at a time when shoppers in cities like Madurai, Varanasi, Jodhpur, and Raipur are increasingly looking for branded personal care products online. Meesho says the partnerships are part of its strategy to offer trusted products at affordable prices to a growing base of customers outside the metros.
The development also comes as Meesho prepares for a public market listing. The company, which was previously registered as Fashnear Technologies, recently changed its name to Meesho Pvt Ltd ahead of its planned initial public offering. According to reports, it may seek to raise $1 billion at a valuation of around $10 billion.
In the run-up to the IPO, Meesho has approved the issuance of 411.4 crore bonus shares to existing shareholders. Backed by investors like SoftBank, Prosus, and Westbridge Capital, Meesho has raised a total of $1.4 billion so far. The company reported Rs 7,615 crore in operating revenue for FY2024, a 33% jump from the previous year. Losses also narrowed significantly, falling 97% to Rs 53 crore. The improvement, Meesho said, was driven by greater operational efficiency, better logistics, and the use of AI tools to enhance product discovery and customer experience on its platform.