McDonald’s India North and East launches new video diwali campaign #ForyourotherDiwali. The film showcases the joy of celebrating the festival with the all-new special Wraps.
Conceptualised by DDB Mudra Group, North, the film opens in a Delhi neighbourhood colony on Diwali night. Two teenage friends arrive on the scene, a McDonald’s bag in their hands, clearly looking for someone. They are being guided by a third friend over the phone towards a basket hanging by a rope. They load the bag in the basket, and it rises towards the building’s roof, being pulled up by their friend. We now see that he is in a special meeting with a girl on the terrace. As the couple enjoys their McDonald’s wraps, a tender moment unfolds between them under the sky, punctuated by fireworks. The perfect setting for a Diwali moment celebrated with McDonald’s Value Wraps.
“Apart from the usual grandeur of lights and Rangolis, the peacefulness of a traditional puja, intimate gathering with family and friends, there are many other unique ways our customers create times of togetherness and celebrate those moments during Diwali. Our new film built on this insight featuring the launch of value wraps, Available for a limited time only, is calling everyone to embrace their own unique way of celebrating Diwali. We are hopeful of this resonating well with our customers” Rajeev Ranjan, managing director, McDonald’s India – North and East, said.
Introduced for a limited period, the special wraps consist of 3 different variants. These festive period wraps would be offered ala-carte and in meals in select McDonald’s outlets in the North and East regions, as well as through Delivery partners, takeout, and drive-thru. The wraps would be available in three options McAloo Wrap, McEgg Wrap, and Tandoori Chicken Wrap are priced at Rs 79 and above.
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