McDonald’s India – North and East recently introduced the Chicken Surprise burger, available at an entry-level price of Rs 65 a-la-carte and Rs 99 as part of a three-piece meal. The launch was followed with a comprehensive 360-degree marketing campaign targeting Gen Z, emphasising affordability and accessibility for chicken enthusiasts.
The campaign’s focal point is a TVC showcasing a light-hearted story set in a McDonald’s restaurant, illustrating the dilemma of a young individual celebrating his birthday with friends. The TVC emphasises the affordability of the Chicken Surprise Meal at Rs 99, reinforcing McDonald’s as a preferred hangout for value-conscious consumers.
Furthermore, filmmaker Karan Johar has taken to social media to endorse the new Chicken Surprise meal at McDonald’s India – North & East, priced at Rs. 99.
McDonald’s McDeal starting at Rs 99 includes a choice of Chicken Surprise or Veg Surprise or McAloo Tikki burger, paired with regular fries and regular Coke.
“At McDonald’s India – North & East, we are passionate about understanding evolving tastes and needs of our customers through our menu innovations. We are committed to offer exciting customer centric, high quality McDonald’s food and experiences. Our new addition – Chicken Surprise burger offers an irresistible choice for chicken lovers with flavourful, juicy chicken taste and the signature crunch they love,” Rajeev Ranjan, managing director, McDonald’s India – North and East, said.