MakeMyTrip has launched a new campaign aimed at attracting new users to its platform by spotlighting the unique value propositions that set the platform apart.
As per the company, the campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip, from the sea-facing rooms to the practicalities of included amenities.
Talking about the campaign, Raj Rishi Singh, chief marketing officer and chief business office – corporate, MakeMyTrip, said, “Our latest ad campaign embodies our commitment to provide transparency and trust right from the start. Understanding that travel is more than just a journey, but a release from life’s pressures, we ensure that every booking with MakeMyTrip paves the way for an unforgettable experience that’s both enriching and economical, allowing our customers to make the most out of their travel and the right kind of memories.”
Additionally, the films also highlight attractive offers for first-time users, aligning with the timing for those planning their year-end travels.
The films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot.