LUX, celebrates 100 years in the industry. Launched in 1924, the brand is present in more than 100 countries globally with a legacy spanning back to Hollywood’s golden era starring Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.
“For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey, we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically,” Severine Vauleon, global brand vice president, LUX, said.
Shah Rukh Khan, Virat Kohli and Anushka Sharma Aishwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat are some of LUX’s brand ambassadors. Marking its 100th anniversary, LUX announced Suhana Khan as the brand’s newest ambassador for its body wash range.
“LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness,” Suhana Khan, brand ambassador, LUX, said.
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