Marking a development for the digital marketing industry, Liqvd Asia, a prominent digital-first advertising agency, has acquired AdLift, a globally recognised performance marketing and SEO firm. The acquisition is set to reshape the competitive landscape, combining expertise in branding, content, and AI-driven marketing to deliver impactful, data-backed solutions.
Established in 2013, Liqvd Asia has built a reputation for innovative digital branding and content-driven campaigns. The integration of AdLift’s capabilities in performance marketing strengthens its ability to offer a full-funnel, results-oriented approach to clients. The combined entity will provide businesses with AI-powered marketing automation, data-driven advertising strategies, and targeted campaigns to optimise brand impact.
“This acquisition is a natural progression in our mission to create a marketing powerhouse that seamlessly integrates storytelling with performance at scale. By joining forces with AdLift, we are well-positioned to drive transformational business results for brands worldwide,” Arnab Mitra, founder and managing director, Liqvd Asia, said.
The acquisition is expected to enhance service offerings by blending creative storytelling with analytical precision, catering to the evolving demands of a digital-first market. Clients can expect more advanced marketing solutions that maximise return on investment and accelerate business growth.
With an eye on international expansion, Liqvd Asia aims to extend its reach across key markets, including the United States, Europe, the GCC region, and Asia-Pacific. By leveraging AdLift’s global expertise, the company seeks to refine its client engagement strategies and set new industry standards for performance marketing.
“AdLift has always prioritised high-impact SEO and performance marketing strategies. This partnership allows us to scale these capabilities further, offering brands a holistic, data-driven approach that enhances visibility and customer engagement,” Prashant Puri, co-founder and CEO, AdLift, added.
AdLift’s leadership team will continue to oversee operations within a joint leadership framework, ensuring a smooth transition and alignment of strategic goals. Liqvd Asia is expected to invest heavily in AI-driven marketing platforms, automation technologies, and digital transformation initiatives to bolster its capabilities.