Lenskart launches French eyewear brand Le Petit Lunetier in India

The launch reflects Lenskart's ongoing commitment to catering to the growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep

The brand has experienced growth in recent years as a result of store network expansion and a social media following (Source: Facebook)

Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.

“We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry. Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear,” Peyush Bansal, CEO and co-founder, Lenskart, said.

Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omnichannel eyewear brand that offers fashionable designs in high quality. The brand has experienced growth in recent years as a result of store network expansion and a social media following. Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to the growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.

“We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets,” Jérémie Encaoua, co-founder, Le Petit Lunetier, said.