Lendingkart, a fintech platform, launched its brand campaign titled ‘Lendingkart hai toh Business Is Good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar.
Using data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products including unsecured business loans, personal loans for self-employed, gold loans, and soon to be launched, a credit card designed for business.
Lendingkart partnered with TILT Brand Solutions who conceptualised the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses could get stuck at an inopportune moment and face uncertainty without the right financial product. With the use of technology and data, Lendingkart provides solutions that help businesses have better access to financial services.
“Following our growth and our customer-centric approach, we need to always be on the lookout for newer, innovative, creative ways to reach business owners across different parts of the country. In line with this vision, Rajkummar Rao, an actor known for his versatility and diverse fan following was the perfect fit to go ahead with the latest campaign and the World Cup, one of the biggest events of the year for our nation is the right avenue to further enhance visibility. Cricket and Cinema are the heartbeat of our country and this time, Lendingkart will make the most of both.” Ram Deshpande, chief marketing officer, Lendingkart, said.
In the films, Rajkummar Rao is seen as a spectator to the misery of business owners and breaking the fourth wall to help both the on-screen and off-screen MSMEs grow their businesses with Lendingkart.