Lava Mobiles, an Indian smartphone brand, has announced a partnership with Punjab Kings, one of the franchises of the Indian T20 League. With this collaboration, Lava Mobiles is now the official smartphone partner of Punjab Kings for the 2024 season.
As per the company, the alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains.
Talking about the partnership, Puravansh Maitreya, marketing head, Lava International, said, “We are excited to partner with Punjab Kings. This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.”
Moreover, the partnership is further heightened by the anticipation of Punjab Kings’ first match of the season against Delhi Capitals on March 23.
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