L&T Switchgear (L&T Electrical and Automation), an Indian electrical and automation brand, has announced its new brand identity as ‘Lauritz Knudsen Electrical and Automation’. The brand aims to continue its work in the LV and MV business while expanding into areas such as renewable power generation and e-mobility solutions, serving segments including infrastructure, industries, buildings, homes, and agriculture.
In 2020, L&T Switchgear became part of the Schneider Electric Group after L&T’s divestment of its Electrical and Automation (L&T E&A) business. Under the new name Lauritz Knudsen, the company will continue to focus on the Indian and global markets with products designed and made in India.
“Lauritz Knudsen’s vision prioritises innovation and excellence, aligning closely with India’s growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector,” Peter Herweck, Chief Executive Officer, Schneider Electric, said.
“As we embrace the ‘Two Brands Two Sales’ strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat,” Deepak Sharma, Zone President – Greater India, MD and CEO, Schneider Electric India, said.
Lauritz Knudsen, formerly known as L&T Switchgear, operates manufacturing facilities spanning 2.1 million square feet and maintains a presence in over 500 cities through 33 offices. The company has six training centers in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata, where it has trained over 400,000 professionals. Lauritz Knudsen provides solutions for various projects and infrastructure, including power plants, refineries, water and wastewater management, airports, metro systems, offices, stadiums, universities, and hospitals.