Kapiva announced it has assigned creative duties to Wonderlab’s creative arm, WYP. It was chosen as Kapiva’s agency following a multi-agency pitch.
“In an era where Ayurveda is gaining immense traction on the global stage, securing Kapiva’s business mandate is a thrilling achievement. This partnership is an opportunity to create impactful narratives that not only celebrate Ayurveda’s universal appeal but also resonate with Kapiva’s diverse audience. By marrying our creative expertise with Kapiva’s Ayurvedic legacy and contemporary approach, we aim to craft campaigns that inspire healthier living on a global scale,” Rakesh Hinduja, co-founder and managing partner, Wondrlab, said.
Kapiva is a modern Ayurvedic homegrown D2C brand making Ayurveda simple, modern, and accessible for everyone and enabling everyday wellness. It is on a mission to make Ayurveda a part of people’s daily life. It offers products using research, science-backed Ayurveda, and the ingredients.
“Ayurveda has been gaining prominence across the globe as a preventative medicine system- breakthrough research and innovation have been conducted in the space in the past few years. As a front-runner in the industry, we believe in constantly pushing the needle to increase awareness and adoption. Keeping the same principle in mind, we have collaborated with Wondrlab. Through this partnership, our aim is to empower consumers globally with holistic and modern solutions,” Shantanu S, co-founder, Kapiva, said.
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