New-age digital entertainment and technology company, JetSynthesys, has announced a strategic partnership with Digital Hearts Holdings (DHH), a Japanese holding company listed on the TSE. As part of the collaboration, DHH will invest in JetSynthesys (JetSynthesys Japan). Simultaneously, JetSynthesys Japan will harness DHH’s expertise in quality assurance, customer support, and marketing to create global products. JetSynthesys will also form a 50:50 joint venture in India with DHH. The joint venture will expand its debugging businesses in India and the global gaming market by combining the resources and know-how of both companies. DHH, headquartered in Tokyo and listed on the Tokyo Stock Exchange, provides one-stop services, including debugging, game translation, and LQA (Linguistic Quality Assurance) and game development support, marketing support, and customer support to global gaming companies.
“Japan is the third-largest gaming market in the world and boasts of the highest ARPU globally. Our strategic partnership with Digital Hearts Holdings is a pivotal step in strengthening JetSynthesys’ international footprint. We will leverage our collective sensibilities, deep understanding of the video games market, audience behaviour, and industry dynamics to create cutting-edge global titles. By pooling our expertise and resources, we are poised to introduce exciting innovations to the gaming world and unlock incremental opportunities and possibilities for the world at large,” Rajan Navani, CEO and founder, JetSynthesys, said.
Currently, India today is one of the most significant emerging markets in gaming. It is one of the top countries for mobile game downloads and is one of the largest gaming populations internationally. The strategic association will aid the global expansion of both entities enhancing their growth potential further. JetSynthesys Japan will support business development in Western countries for Digital Hearts Holdings while DHH will support business development in Japan and other key eastern Asian markets for JetSynthesys Japan. DHH and its group company will also provide development and support function resources for projects co-developed with JetSynthesys Japan.
“By synergising our strengths, JetSynthesys and Digital Hearts Holdings are set to achieve remarkable growth. Our sectoral hold, individual expertise, local knowledge, and extensive networks in both our markets of origin will unlock new horizons for our organisations. On the cards are collaborative game development, operations, talent management, and business growth. We are confident this partnership will bode well for both JetSynthesys and Digital Hearts Holdings and we look forward to some exciting times ahead,” Ryo Shima, head, JetSynthesys Japan, said.
The partnership between JetSynthesys and Digital Hearts Holdings signifies a significant milestone in the gaming industry. With a focus on Japan and India, this collaboration is expected to bring innovative gaming experiences to players worldwide and facilitate business growth in both regions.