Ikeda LTD, also known as FinKeda, has announced cricketer Shikhar Dhawan as its brand ambassador. This move aims to strengthen the company’s brand trust and expand its presence across India, particularly in smaller cities and towns.
Shikhar Dhawan’s role will focus on leading campaigns that promote trust, inclusiveness, and innovation. His association with the company is expected to increase recognition for the FinKeda brand and deepen its emotional connection with audiences. The company plans to leverage his popularity to develop marketing strategies targeting tier-2, Tier-3, and Tier-4 cities.
Ikeda LTD intends to use Dhawan’s involvement to enhance its social media outreach, create co-branded campaigns, and develop impactful advertisements aimed at increasing market share and conversions.
The partnership comes as part of Ikeda LTD’s broader mission to make financial services accessible and reliable across diverse demographics in India.
“Shikhar Dhawan embodies resilience, excellence, and trustworthiness; qualities Ikeda LTD (Finkeda) values deeply. His association would strengthen our outreach and credence, all over India, particularly tier2, tier 3 and tier 4 cities. We believe his leadership will inspire people and give us a deeper connection in making us the household name in financial empowerment,” Manish Kumar Goyal, chairman and managing director, Ikeda LTD (Finkeda) said.