Honasa Consumer Limited, the parent company of brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Beauty, has appointed Lokesh Chhaparwal as senior vice president – technology and engineering. It is understood that Chhaparwal will lead the company’s technological strategy, focusing on integrating advanced technology solutions to enhance operations. His responsibilities will include managing digital platforms, optimising supply chain processes with SAP systems, and advancing marketing technologies to provide personalised consumer experiences, the company stated. Additionally, he will oversee internal security measures to safeguard data and ensure operational efficiency.
“As we continue to innovate and evolve, technology will play a critical role in how we shape the future of the BPC industry. Lokesh brings a wealth of experience in leveraging data to enhance customer experiences and streamline business operations. His track record of driving technology adoption and his vision for leveraging data to create meaningful, personalized connections with our consumers makes him an invaluable addition to our leadership team.” Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said.
Chhaparwal brings over 13 years of experience in product engineering and data strategy, having previously served as AVP, Head of Engineering at Snapdeal. He will operate from Honasa’s Gurgaon office and will contribute to the company’s efforts in leveraging technology for product development and consumer engagement.
“I’m honored and excited to be joining Honasa Consumer Limited, a trailblazer in the beauty and personal care industry. The company’s unwavering commitment to creating consumer-first products resonates deeply with my passion for leveraging technology to address complex challenges and deliver impactful solutions. Honasa’s vision of innovation and sustainability inspires me, and I look forward to collaborating with a highly skilled and passionate team. Together, we aim to elevate consumer experiences, push the boundaries of creativity, and set new standards that shape the future of this dynamic industry.” Lokesh Chhaparwal, Senior Vice President – Technology & Engineering, added.
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