HELL ENERGY roped in Shardul Thakur and Mohammad Shami in India as its cricket special brand ambassadors. The duo launched their limited edition packaged energy drink, HELL Cricket Crazy.
“It is the determination to win against all odds and to strive for excellence that keeps me going as a cricketer. The success of this drink can be attributed to its excellent quality and this attribute resonates completely with my philosophy of trying to be the best in one’s domain, irrespective of the many challenges that life may throw at us,” Indian cricketer, Mohammad Shami, said.
Both Shardul Thakur and Mohammad Shami are Indian international cricketers who play for the Indian national cricket team in all formats of the game. HELL ENERGY has co-sponsored the AT&T Williams Formula One Team when it started its international expansion. It also portrayed its love for football by introducing the limited-edition HELL Football Fanatic Drink.
“HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connection. The dynamism, style and flair that these two cricketers exude fits the message that we want the brand to stand for with their passion for the game,” Unnikannan Gangadharan, country head, HELL ENERGY India, said.
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