Havas Media Network India, the media agency conglomerate of Havas India, and KlugKlug, an influencer tech company, have entered a strategic partnership. As per the company, the collaboration is aimed at introducing unprecedented solutions in the space of influencer marketing signalling a commitment to elevate the impact and effectiveness of influencer-driven campaigns by 40-60% for brands across India and globally.
Talking about the partnership, Kalyan Kumar, co-founder and CEO, KlugKlug, said, “KlugKlug is delighted to embark on the journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape. With Havas Media Network India’s guidance on continuous improvements, we should be unveiling some made-in-Bharat global-first innovations in the very near future.”
Additionally, the collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions as the influencer marketing landscape continues to evolve and regulations become more defined. By synergising their collective expertise, the partnership aims to deliver meaningful solutions to clients, not only amplifying brand visibility but also fostering genuine connections between influencers and their audiences.
Rana Barua, group CEO, Havas India, SEA & North Asia (Japan and South Korea), said, “At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated village ecosystem but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, the alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven and organised ecosystem.”
Moreover, the solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to over 400 tier-2 and tier-3 cities with regional and vernacular influencers.
“The entire narrative of Havas Media Network India is centred on the meaningful media proposition. The partnership will help us select authentic influencers across over 400 regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels,” Mohit Joshi, CEO, Havas Media Network India, added.
Furthermore, Havas Media Network India’s collaboration with KlugKlug ensures that influencers are selected based on a brand’s KPIs, TG salience and multiple tangible parameters that impact business outcomes.