IKEA India is gearing up to increase its local sourcing share from the current 30% to 50% over the long term, as part of a broader push to make products more affordable, sustainable, and job-generating. The move comes as the Swedish home furnishings retailer steps up its North India presence, with Delhi set to become one of its top two markets in the country, incoming CEO Patrick Antoni told CNBC-TV18. Outgoing CEO and CSO Sussane Pulverer said building a sustainable raw material ecosystem will take time but is “the right thing for India and for the furniture category.”
Accelerated expansion strategy
Antoni signalled a significant ramp-up in operations, with more customer touchpoints coming at a faster pace than before. “We have a very solid plan… we’re strengthening our supply chain, doing more in India, and aiming to provide more affordable products to more people,” he said. He added that customer satisfaction levels in India are among the highest for IKEA globally.
Delhi, described by Antoni as “likely the biggest home furniture market in India,” is central to IKEA’s “One Click, 30 Minutes Away” omnichannel strategy, which blends e-commerce, large-format experience stores, smaller city outlets, and specialised Plan and Order Points. Two large-format stores in Gurgaon and Noida are already under development.
Pacific Mall store marks NCR milestone
The comments came as IKEA inaugurated its first physical store in Delhi, a 15,000 sq. ft. city-format outlet at Pacific Mall, Tagore Garden. Opened earlier this month, the store showcases over 2,000 home furnishing products, with around 800 available for immediate takeaway. It also offers digital planning tools, interior advice, and the brand’s Swedish Café.
Larger items can be ordered online for home delivery, integrating physical and digital shopping experiences. Pulverer acknowledged that while IKEA India saw a 5% revenue rise last year, losses widened, a result she attributed to the company’s long-term investment model in new markets.