Astroyogi surveyed over six months to one year in 2023 with 500,000 respondents, it was revealed that 53.8% of Gen-Z or Zoomers seeking astrological insights turned to Astroyogi for guidance and celestial revelations.
Zoomers show a preference for chatting with 39.8%, nearly twice as much as opting for phone consultations for Astro consultancy. Additionally, Gen-Z is four times more likely to seek free consultations from astrologers before committing to paid services compared to millennials and boomers. In cities that have high social media usage, Gen-Z users account for 60.2% of the total online astrology users, while non-Gen-Z users constitute 39.8%. Notably, nearly 80% of all Gen-Z queries are relationship-related, focusing on current relationships or the potential rekindling of past ones. These numbers highlight the rising influence of Gen-Zs on the digital astrology realm, showing their preferences and engagement patterns.
“Our commitment to providing accurate and insightful astrological guidance in a contemporary format has resonated well with the younger audience. This is why we have a rigorous four-step recruitment process at Astroyogi for authentic astrologers to further elevate our users’ trust. Gen-Z’s trust in our app reinforces our commitment to innovative avenues to further enrich user experiences by continuously improving and maintaining our prominence in the Astrotech domain,” Aditya Kapoor, COO, Astroyogi said.
Astrology has witnessed a digital revolution in years. The platform’s intuitive interface, comprehensive array of certified astrological services, and expert astrological services have resonated well with the younger generation, propelling Astroyogi to the forefront of astrology trends.