From packaging to messaging! Brands focus on ‘Naari Shakti’

In a country like ours, women are only celebrated when it’s an occasion be it Mother’s Day or Women’s Day; otherwise, they are taken for granted personally or professionally! Following the tradition, this year too brands have come up with innovative campaigns and mind-boggling marketing strategies, some highlighting safety, some focusing on health and talking of empowerment. BrandWagon looks at some of these campaigns:

Nykaa’s Thank You!

The brand unveiled its campaign #JustSayThanks to spark a conversation on women’s discomfort with praise and encourage them to own the compliment. The company has collaborated with creators including Faye D’Souza, Sakshi Shivdasani, Zervaan Bunshah and Srishti Garg to bring humour to the conversation. Interestingly, the brand conducted a study which revealed that 64% of women across India feel uncomfortable receiving compliments.

HerSHE – the new packaging…

Chocolate brand, Hershey’s, has launched its limited-edition chocolate bars with a special packet to celebrate the impact on women and girls. The new mono-carton packaging pays tribute to women across fields including culinary arts, literature, visual arts, architecture, performing arts, science, business and sports. Additionally, the brand has plans to collaborate with influencers to amplify the campaign and shed light on their achievements.

WhatsApp celebrates women with privacy superpower

To celebrate women around the world, WhatsApp has highlighted its five privacy features to ensure their privacy and make them feel empowered to ensure their online safety. The five features which the brand has focused on are control of personal details such as profile photo, last seen, and online status, among others; ‘block’ and ‘report’ an account; two-step verification; disappearing messages; and chat lock feature.

Pee Safe brings back Podcast ‘Pee Room Conversations’

Women’s hygiene and wellness brand, Pee Safe, announced the relaunch of its women’s health and well-being podcast ‘Pee Room Conversations’ on the occasion of International Women’s Day. With this, the brand aims to create a safe and inclusive space for women to discuss various topics including womanhood, intimacy, health and dating. Moreover, the podcast will feature guests including Liza Mishra, Kareema Barry, Sejal Kumar, Nitibha Kaul, Rohan Joshi, Sahiba Bali, Srishti Ganguli Rindani, Salonie Patel, Suvir Saran and Harpreet Suri.

Goibibo’s #BreakTheCage

Goibibo showcased the invisible cage that women wear all the time in its latest campaign #BreakTheCage. The campaign conceptualised and shot by the in-house team serves as a call to action for women, reminding them to take charge, break free, and smash through the everyday barriers of permission, expectation and control.

Tetley Green Tea’s focus – #everyBODYcan

The sequel of last year’s campaign #everyBODYcan again brings limelight to an important conversation of looking beyond the ‘surface-level’ fitness initiated and takes on the unwarranted nicknames given to people of various body types, based on how they look. The campaign, conceptualised by Lowe Lintas, ‘I am more than my nickname’ reinforces the thought that ‘you are more than your body type’ and urges people to not be constrained by their nickname, which has been given to them based on their physical appearance, as a name doesn’t define your abilities and how fit you are.

It’s power the potential for Schneider Electric

Schneider Electric has always believed in inclusion as the core of its fundamental values. This women’s day, the company has brought an aspiring narrative showcasing the empowerment of women through their home automation solution ‘Wiser’. The brand film showcases features of Wiser empowering the young entrepreneur to control everything, including curtains, AC, TV and even security. This gives the protagonist time and peace of mind to focus on what matters most, which is her business and family.

Steadfast Nutrition’s Anaemia-free She!

The campaign aims to raise awareness about the grave issue of iron deficiency anaemia among Indian women as it highlights the symptoms of anaemia. The video strikes a chord with the audience through the emotive journey of the protagonist, a young woman with dreams who is passionate about her career and juggles work and relationships until an unexpected adversary threatens to cloud her ambitions – iron-deficiency anaemia. The brand also conducted a pan-India quiz through its social media handles to put the spotlight on anaemia by engaging audiences and highlighting preventive measures, nutrients and supplements needed to overcome the health issue.

Unload your worries with NueGo

Intercity electric bus service company, NueGo, has addressed the safety concerns of female travellers through its campaign #UnloadYourWorries. As per the company, the campaign is aimed to empower female travellers with confidence and peace of mind. The brand film features a woman with the baggage of a dirty toilet, a stranger, in need of help and tracking the bus. Her baggage gets answered consecutively by highlighting the features which the brand offers.

From packaging to messaging! Brands focus on ‘Naari Shakti’

This year too brands have come up with innovative campaigns, some highlighting safety, some focusing on health and talking of empowerment