In a country where cricket is more than just a sport — a near-religious obsession — commentary has long been the voice that breathes life into the game. But now, in an era of digital disruption and evolving viewer tastes, a new wave of cricket content is emerging.
According to a 2024 report by GroupM, India’s sports content market is projected to grow at 14% annually, with digital platforms seeing the fastest acceleration. Cricket continues to drive the lion’s share of viewership, and commentary — once considered the domain of veterans — is now being reimagined by influencers and entertainers.
The world of Indian sports media is also witnessing a seismic shift. Traditional commentary — long dominated by big names and networks — is now competing with a new breed of content creators who are more relatable, more accessible, and far more agile. Platforms like YouTube and Instagram have become powerful tools for storytelling, where creators operate independently, unconstrained by traditional media formats.
Among such creators, Tanay Chawda who hails from Ujjain, Madhya Pradesh provides expert insights and commentary on the world of cricket.
Tanay is the founder of Tanaycricket, a digital platform that merges match analysis with sharp, satirical humour. With over 1.02 million subscribers and growing, the channel attracts younger audiences, many of whom are increasingly turning to social media for cricket content.
Chawda has a background in mechanical engineering. However, he opted to become a digital creator and chose cricket as his field. He reviews IPL matches, viral roasts of players, and skits on famous cricket players. “I love cricket. I just want to make people enjoy it the way I do,” he said.
Going forward, Chawda is aiming to collaborate with IPL teams and build a platform that gives exposure to talented young players, especially those lacking access to mainstream opportunities. “There’s so much untapped potential out there,” he says. “If I can use my platform to give them a voice — through humour, storytelling, or visibility — that would be a dream.”
As cricket in India increasingly becomes an entertainment ecosystem — spanning stadiums, screens, and now smartphone scrolls — creators like Tanay Chawda are shaping its future.