Fortis Hospitals Mumbai, a leading healthcare network in Greater Mumbai, has launched the ‘#FirstCallFortis’ campaign to highlight the importance of quick access to emergency medical care. The campaign focuses on the hospital’s dedicated emergency helpline, 022-4111-4111, ensuring residents can access immediate assistance during medical emergencies.
The initiative addresses the lack of readily accessible emergency contact numbers. By promoting a single, easily memorable number, Fortis aims to reduce delays in receiving critical medical care across its network of hospitals in the Mumbai Metropolitan Region.
The campaign uses multiple platforms, including digital ads, social media, cinema, and out-of-home advertising, to reach a wide audience. It also includes innovative CGI-based digital advertisements, marking a first for the Indian healthcare sector.
To engage communities directly, the campaign involves live demonstrations, scenario-based skits, and interactive sessions at schools, colleges, workplaces, and other public spaces. These efforts emphasize Fortis’ expertise in Level 1 trauma management, critical care services, and its robust ambulatory network.
By combining digital and on-ground outreach, Fortis Hospitals Mumbai aims to enhance emergency preparedness among Mumbaikars and strengthen its role as a trusted healthcare provider.