Nykaa Cosmetics has introduced Rasha Thadani, Bollywood’s newest face, as the brand ambassador for its cosmetics line. With her debut in Azaad around the corner, the timing of this partnership raises curiosity about what’s next for both the actor and the brand.
Nykaa Cosmetics, launched in 2015, has consistently filled gaps in the market with products that speak to Indian consumers. From introducing liquid lipstick to expanding into Superlight formulations, Lip Glaze, and Butter Bomb, the brand continues to focus on new trends while building a loyal customer base.
Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, shared: “We are absolutely thrilled to welcome Rasha into the Nykaa family. She is everything that embodies the spirit of Gen Z—fearless, unapologetic, and relentlessly true to herself. Her dynamic energy, authentic style, and bold approach to beauty perfectly reflect what Nykaa stands for: empowerment, individuality, and the freedom to express yourself without limits. At Nykaa, we’ve always believed that beauty should be as unique as the person wearing it. With Nykaa Cosmetics’ trend-forward innovations and Rasha’s charisma, we are confident this partnership will empower young consumers to confidently make their own beauty statements.”
“Nykaa has always been my go-to for all things beauty—it’s where I fell in love with experimenting, trying cool looks, and really expressing myself. Collaborating with Nykaa Cosmetics now feels like a total dream! I think beauty is all about embracing your vibe and owning every version of yourself. What I love about Nykaa is how it celebrates individuality and makes beauty fun and totally fluid—it’s all about exploring and just doing you!”Rasha Thadani said.
This collaboration with Rasha signals Nykaa’s intention to connect with a generation that values individuality. What role will Rasha play in shaping the next chapter of Nykaa Cosmetics? Only time will tell.