ETML, a growth advertising and analytics company, has bagged the digital mandate for Lenskart.
With this partnership, ETML will be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objectives.
Talking about the mandate, Raghav Kansal, founder and CEO, ETML, said, “We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data and analytics.”
Lenskart, an omnichannel eyewear retailer, which uses technology and supply chain automation to directly sell glasses and contact lenses to consumers. With over 2000 physical, out of which around 500 are in the international markets, the brand is all set to deepen its penetration in India and scale its presence in the international markets.
“We are happy for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome,” Aina Garg, managing director-Middle East, Lenskart, added.
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