Emcure Pharmaceuticals Ltd. has announced its entry into the daily supplements segment with an expansion of its Arth range, further strengthening its focus on women’s health. The pharmaceutical company aims to bridge gaps in women’s wellness by combining ancient Indian herbs with modern scientific advancements to address often-overlooked health concerns.
In a strategic move to drive awareness, Emcure has roped in Vidya Balan as the brand ambassador for Arth. The acclaimed actor, known for her vocal advocacy on women’s issues, will spearhead discussions on taboo health topics, including intimate care and sleep health, encouraging women to prioritise their well-being.
“I am happy to be associated with Emcure’s Arth range—a brand that understands and supports women’s holistic well-being. Women are the backbone of families and communities, yet their health often takes a backseat. I admire Emcure’s commitment to addressing women’s unique health needs and empowering them to take charge of their well-being. True empowerment begins with good health, and through this association, I hope to inspire and encourage women to prioritise themselves through informed choices,” Vidya Balan, commented.
As part of the campaign, Balan will highlight three products from the Arth range: Intimate Care, which addresses dryness and itchiness in intimate areas; Sleep Support Gummies, aimed at improving sleep quality; and Brain Fog Aid, formulated to support focus and cognitive function.
“We are excited to partner with Vidya, as she is bold, authentic, and truly embodies what our brand stands for. As a strong advocate for women’s health, she is known for speaking her mind. We look forward to working with her to address and destigmatize topics around women’s health that are often considered taboo,” Namita Thapar, Whole-time Director, Emcure Pharmaceuticals Ltd., said.