Eloelo, a live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the enthusiasm of cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is a cricket quiz show hosted by cricket analyst, Aakash Chopra. Cricket enthusiasts can compete for Rs 1 lakh in cash prizes and the chance to meet Aakash Chopra live.
Starting on October 8, 2023, ‘Diwan-e-Cricket’ will air during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer and commentator will kick off this live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the liveshow. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim cash rewards.
“At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.” Saurabh Pandey, CEO, Eloelo, said.
Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital.