Duolingo, a language learning platform, made its debut as a creator at Lakme Fashion Week 2024, marking a milestone for the brand and the event. The platform’s mascot, Duo, showcased outfits inspired by community trends and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s ‘Don’t Blame Me’ ensembles. Reflecting its commitment to blending language learning with fashion, Duo interacted with attendees and contributed to the event’s creativity and inclusivity. This collaboration demonstrated Duolingo’s innovative approach to engaging with its audience.
“Being part of Lakme Fashion Week 2024 was truly special for us. Understanding the significance of fashion as a form of self-expression, this presented the perfect platform for Duo, our brand mascot, to express itself through fashion and gently remind everyone to stay committed to their language learning journey. Merging fashion and language learning, we aimed to create a stylish experience for fans of Duo with this collaboration,” Karandeep Singh Kapany, Regional Marketing Director, Duolingo, said.
“We were delighted to have Duo, Duolingo’s brand mascot and a well-known figure among the youth, join us at Lakme Fashion Week in partnership with FDCI in a first-of-its-kind collaboration. This collaboration truly enhanced the event experience for the attendees,” Jaspreet Chandok, group vice president, Reliance Brands Ltd, said.
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