International business coach Sunil Gupta was presented with the Lifetime Achievement Award 2025 at the Direct Selling Success Summit & Awards held in Mumbai. The event was organised by Network Express.

The summit featured participation from various stakeholders in India’s direct selling ecosystem, including executives, entrepreneurs, and independent sellers. The platform aimed to facilitate discussions around business models and evolving opportunities in the sector.

India’s direct selling market, covering categories such as wellness, personal care, and lifestyle, has seen increased engagement as more individuals consider flexible income sources. Estimates from industry associations suggest that millions of individuals are currently involved with direct selling companies.

Gupta, who has worked in the industry for over 25 years, was recognised for his work in training and mentorship. As per information shared by the organisers, his online and offline programmes have supported over 10,000 individuals, with 3,500 reportedly reaching millionaire status through direct selling.

He is also listed as co-founder of Hasya Yoga Kendra (India) and is associated with a Happiness Coach certification course hosted on the Yogapath app.

Network Express, which has organised similar events in the past, stated that the awards are part of broader efforts to engage and upskill the direct selling community.

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