Delhi Capitals ropes in PUMA as the official kit partner

Sports brand PUMA India has partnered with Delhi Capitals as the official kit partner, ahead of the year’s WPL and IPL seasons.

PUMA’s partnership with Delhi Capitals furthers its footprint in the cricketing landscape. With the multi-year alliance, PUMA will also deepen engagement in the capital’s fandom and tap into the growing pool of sporting talent in the region.

As the kit partner, PUMA’s logo will be present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals. Inspired by the pulse of the country’s capital, the jersey incorporates the route map of the Delhi Metro Rail – the iconic representation of the city’s enterprising spirit. The players’ kit will also comprise training wear, accessories, travel gear and athleisure, capturing the same design aesthetic as the jersey.

“We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team. Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. As a brand, PUMA has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets,” Karthik Balagopalan, managing director, PUMA India, said.

The partnership reinforces the long-standing relationship between PUMA and Delhi Capital’s parent company JSW through the sports brand’s association with Bengaluru Football Club.

“Delhi Capitals is beyond thrilled to partner with PUMA for both our women’s and men’s squads. Being a franchise that focusses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like PUMA an organic one,” Sukhvinder Singh, interim CEO, Delhi Capitals, said.