By Sahil Chopra
Brands are taking over social media feeds with CGI (Computer-Generated Imagery) ads. Bringing a perfect blend of reality and creative visual manipulation, CGI in advertising is becoming a standout trend in the form of FOOH (Faux-Out-Of-Home).
Starting off with Barbie taking an out-of-the-box approach on the streets of Dubai, followed by L’Oréal Paris painting the town red with a larger-than-life lipstick, CGI ads have introduced an engaging visual experience for the audience.
2024 is a year of transformative technology taking center stage, with AI becoming the talk of the town. Nevertheless, CGI didn’t fail in securing its place in advertising. The use of CGI goes beyond creating eye-catching visuals; it empowers brands to break the barriers of cost limitations associated with traditional photoshoots.
Some famous advertising campaigns have also employed CGI to produce innovative executions. From Pandora’s fashion showcase at Copenhagen Fashion Week to Maybelline’s eye-catching mascara ads, these campaigns demonstrate CGI’s ability to engage audiences by transforming mundane products into compelling visual narratives.
Brands like Hyundai and Blue Heaven are also leading with CGI in creating ads that promote their products and creatively underscore their features. This approach not only engages audiences but also leaves a lasting impression.
In a digital space where content formats continue to skyrocket, and attention spans are on a countdown, CGI ads promise both conversions and conversations. CGI is no longer limited to our mobile or laptop screens and is used across marketing channels, including billboards and product displays, creating immersive experiences powered by Augmented Reality (AR) and Virtual Reality (VR).
High-end brands like Nike and Netflix are making the best use of these technologies, giving life to eye-catching visuals to garner more eyeballs. This approach not only makes campaigns more unique and engaging, resulting in a more personalised and memorable brand experience.
The computer-generated imagery industry is predicted to experience significant expansion in the coming years. CGI ads have a substantial impact, as shown by impressive statistics. They generate 40% more attention on social media than traditional ads, effectively capturing audience interest. Moreover, CGI ads are used in a vast number of online display ads, with an estimated 5.3 trillion ads appearing yearly. This showcases their widespread adoption and their importance in modern advertising campaigns.
CGI advertisements are not just a fad and will stay in the market, showcasing the limitless possibilities of digital creativity. They revisualize how brands engage with customers, merging realistic visuals with innovation. The ongoing advancements in CGI technology promise to further transform advertising, creating an ecosystem where digital encounters become more immersive and indistinguishable from reality.
The author is CEO and founder of iCubesWire