Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs a breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Tarun Bhargava, Co-Founder & CEO of Proost, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
What is the one thing you like to do when not working?
When I am not working, I prioritise spending quality time with my friends and family. Whether it’s catching up with relatives or simply unwinding with loved ones, I find that these moments help me recharge and maintain a well-balanced lifestyle.
How do you spend your weekends?
My weekends start early, usually around 5–6 AM, with a morning walk to set a positive tone for the day. I enjoy having breakfast with my family before heading out to meet friends or engage in social activities. Evenings are usually reserved for unwinding over dinner, sometimes accompanied by a beer. Regardless of my daily gym routine, I make it a point to dedicate at least an hour to working out over the weekend, ensuring consistency in my fitness regimen.
What are your favourite gadgets?
I am not particularly inclined towards gadgets and prefer to keep things minimal. Apart from my mobile phone, the only devices I use regularly are my laptop and wristwatch, which serve my professional and personal needs effectively.
Given an option to choose another career, what would it be?
If I were to explore an alternative career path, entrepreneurship would be my first choice. While the F&B sector has been my primary focus, I also find the finance industry highly dynamic and full of untapped opportunities, especially in the evolving Indian market. The potential for innovation and growth in this sector makes it an exciting space to explore.
Which is your favourite vacation spot?
Among all the destinations I have visited, Interlaken, Switzerland, stands out as my favourite. The breathtaking landscapes, adventure sports, and overall serene environment make it a truly remarkable travel experience.
A TV show, a movie, and an ad campaign that you highly recommend watching.
While I do not follow any particular TV show, I have a strong appreciation for documentary-style movies, with Steve Jobs: The Man in the Machine and Ford v Ferrari being among my top recommendations.
These films provide valuable insights into leadership, innovation, and resilience. In terms of advertising campaigns, the Domino’s “30 minutes nahi toh pizza free” campaign featuring Paresh Rawal remains one of the most impactful. It successfully captured consumer attention and reshaped industry standards for food delivery in India.