Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs a breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Jinita Sheth, Founder of The Label JENN, talks to BrandWagon Online about her weekends, favourite vacation destination and more.
What is the one thing you like to do when not working?
When I’m not working, I really enjoy spending time at the gym to recharge both physically and mentally. I also love working on home interior designs, it’s something that lets me express my creativity and brings me a lot of joy.
How do you spend your weekends?
My weekends usually start early around 5am. I like to train my mind for the upcoming week with meditation, a good workout and a good business book. After that, I spend a few hours decluttering my house, it helps me feel lighter and more focused. I also use weekends to reconnect with my creativity, catch up with my VIP customers, and work on styling or closing custom orders. Of course, my dogs are a big part of my downtime, and spending time with them grounds me. On weekends when I feel burnt out, I let myself slow down, open a bottle of rosé, cook a cozy Italian meal, and binge watch my favourite show, The Big Bang Theory. I love it! Every time it feels the same.
What are your favorite weekend activities that inspire your designs.
Going to the gym inspires me to focus on sharp, sculpted styles that enhance the body and make one feel fit, sexy, and empowered. It directly fuels my design process, reminding me how fashion can shape confidence. When I’m at home, I lean into more versatile and art inspired styles. I love researching online whether it’s art, architecture, prints, or global fashion trends as it helps me reimagine and recreate looks with a fresh perspective.
What are your favorite gadgets?
My favorite gadgets are definitely the ones that blend creativity with functionality. I can’t do without my phone (which is why I have 2 phones- where one is used for messaging and work + the other one is only used for content, creatives and inspiration, like it’s my on the go office, mood board, and camera rolled into one. My laptop is where all my ideas turn into reality, from building reports to planning campaigns and financials. At home, I love using my iPad for quick design doodles or exploring inspirations online. And of course, my smartwatch keeps me on track with my fitness and helps me manage my busy schedule.
Given an option to choose another career, what would it be?
As much as I am content with my current career. A side wish would always be to pursue to be a lawyer or a healer
While I am truly passionate about my current career, if I had the opportunity to explore another path, I would consider being a lawyer or a healer. Both careers fascinate me. One for intellectual rigor and problem-solving, and the other for the ability to guide and help people transform their lives. Both options reflect my curiosity and my desire to make a meaningful impact beyond fashion and entrepreneurship.
6. Which is your favorite vacation spot?
Some of my favorite vacation spots are Bali and Thailand. I love the combination of serene beaches, vibrant culture, and inspiring architecture. These destinations give me the chance to slow down, reflect, and recharge creatively. They also spark fresh ideas for my designs, whether it’s in textures, colors, or silhouettes, and provide a much-needed balance to my otherwise fast-paced life.
7. A TV show, a movie, and an ad campaign you highly recommend watching
1. The OA
2. The Drop out – followed by the book ‘Bad Blood’
3. The founder
4. Campaigns: CeraVe’s MichaelCeraConspiracy and Sephora’s Autism Awareness Campaign
