BookMyShow, an entertainment destination along with makers of Salaar, Hombale Films partners with DressMe, an AI-virtual stylist to offer an AI-driven fan experience. The partnership will offer an opportunity to fans to step into the persona of their favourite cinematic superheroes from the world of Salaar – Deva and Vardharaja Mannar, as they get to reimagine themselves in the avatars of Prabhas and Prithviraj Sukumaran.
Fans will be able to position themselves through the various avatars of Deva and Vardharaja Mannar, diving into the world of Salaar while they embody their favourite character. Once they try out their new virtual identity, fans can even share their cool avatar on social media platforms, creating a community for the production.
“Through this collaboration with Hombale Films and DressMe, we are glad to be able to offer hardened fans a technological flavour to show their love and excitement for the film through this fan-first engagement experience. We are optimistic that the extravaganza directed by Prashanth Neel and helmed by Prabhas is all set to create magic at the box office and we can’t wait for cinephiles across the country to be able to experience the flavour of the film beyond the big screen on our platform with their favourite movie avatars as well! ” Ashish Saksena, COO – cinemas, BookMyShow said.
“Being able to connect with cinephiles from across the country on BookMyShow and offer them a chance to engage with the film beyond watching it on the big screen is something we are very excited for and we can’t wait for fans to connect with this new way of experiencing the film!” Deepak Mangla, CEO, DressMe said.
Follow us on Twitter, Instagram, LinkedIn, Facebook
