BWO collaborates with Playboy Enterprises International, Inc., a part of PLBY Group, Inc., to develop and manage Playboy’s merchandise licensing and collaboration programmes in India. The collaboration spans various categories, including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
“It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” Allison Kopcha, chief business development officer and licensing, Playboy, said.
The consumer landscape in India has shifted towards Millennial and Gen-Z audiences embracing a lifestyle that emphasises personal freedom, self-expression, and exploration. The Indian market is dominated by consumers under the age of 35, representing more than 65% of the country’s total population and driving significant online shopping growth.
“Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can,” Mitali Desai, co-founder and COO, Black White Orange, said.
Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner.
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