Bebe Burp, a baby food brand from Mighty Steps Pvt Ltd, has completed its latest Pre Series A funding round, raising Rs 8 crore from Gruhas Collective Consumer Fund (GCCF). This fund, established by Gruhas in partnership with Collective Artists Network, will support Bebe Burp’s growth in the baby food sector.
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp addresses the demand for nutritious and homemade-quality baby food alternatives. The company produces instant mixes, cookies, and snacks, including porridge mixes, millet puffs, and ragi cookies, using natural ingredients. Bebe Burp has provided its products to over 150,000 mothers.
Reportedly, the funding will be allocated as follows: 60% for growth, 20% for operations, 10% for product development, and the remaining for team building. The investment aims to support market expansion, product innovation, and technological advancements, including enhanced packaging and delivery systems. “Our focus will be to expand into new domestic and international markets through the recently acquired funds. To increase brand awareness and visibility, we will employ diversified strategies ranging from influencer partnerships to creative campaigns. Bebe Burp has a vision in place to penetrate e-commerce and quick commerce to fortify its presence in the market while investing in R&D to improve innovation. This funding will pioneer our position as a leading Indian brand in the global baby food market, potentially attracting more international investment and interest,” Chirag Gupta, co-founder, Bebe Burp, said.
The global baby food market is projected to reach $109 billion by 2027, growing at a CAGR of 6.1% from 2021 to 2027. The Indian market, valued at $6.5 billion in 2023, is expected to grow at a CAGR of 14% between 2024 and 2030. Bebe Burp plans to leverage these trends through its organic product range and market strategies.
Bebe Burp’s strategy for the next five years includes ramping up digital marketing, establishing influencer partnerships, and engaging with parenting communities. The brand plans to target Tier-1 and Tier-2 cities in India, with a focus on millennials and working parents, and seeks to boost e-commerce and quick commerce channels. International expansion is on the agenda, with plans to enter markets in the Middle East, Europe, and Southeast Asia. The company also aims to increase its retail footprint to over 100,000 stores across India and invest in research and development to advance its product line.