Adda52.com announced it has collaborated with influencers for its Adda52 Online Poker series. The series witnessed widespread participation from players across the country. The influencers were instrumental in nudging users to explore the game of poker, for the big wins but also as a recreational mind sport that helps develop cognitive skills.
Adda52.com has partnered with Karishma Tanna, known for her roles in television shows, to harness her broad audience appeal and credibility in promoting the platform’s offerings and advocating poker as a mind sport. Similarly, Arjun Bijlani and Krystle D’souza’s association with Adda52 Online Poker Series (AOPS) helped tap into the diverse audience base of reality TV and soap operas establishing poker as a source of thrill and excitement.
“Poker while picking up rapidly is still relatively nascent in India. Our partnership with celebrities like Karishma, Arjun, and Krystle helps us in our mission to make the game of poker mainstream in India and in underscoring poker’s potential to sharpen cognitive abilities,” Joydeep Mukherjee, chief marketing officer, Deltatech Gaming, said.
Adda52 has earlier collaborated with celebrities like Ali Fazal, David Warner, Chris Gayle, and Salim Merchant, striking a chord with the young poker-playing community in the country and helped with enhancing the appeal of the mind sport.
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