Adani Wilmar Limited, a leading food and FMCG company in India, is marking 25 years of its Fortune Foods brand with a specially designed logo. The logo aligns with the brand’s core message, ‘Ghar ka khana, ghar ka khana hota hai,’ and underscores its focus on home-cooked meals.
Fortune Foods, known for essential kitchen commodities such as edible oils, wheat flour, rawa, maida, suji, besan, rice, and pulses, has been a part of Indian households for over two decades. The company highlights its role in supporting family meals and Indian culinary practices.
The logo incorporates elements of India’s culinary heritage, including tools like the rolling pin and mortar-and-pestle, shapes of sweets, and symbols of cooking utensils. It features ingredients such as rice, vegetables, and oil, along with visual cues like tiffin boxes and tadka patterns, connecting with the rituals and sensory experiences of Indian kitchens.
The design is positioned as a representation of Fortune Foods’ journey in providing products associated with home-cooked meals while reflecting practices central to Indian cooking traditions.
“For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavours, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honour the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve,” Angshu Mallick, MD & CEO, Adani Wilmar Limited, said.