The Reserve Bank of India recently launched an official WhatsApp channel to disseminate financial information with greater ease. The move is intended to share important banking updates and financial news in a simplified manner — managing to reach people in remote areas. People across the country can join the channel by scanning a QR code shared by the central bank.
“Through the verified ‘Reserve Bank of India’ account on WhatsApp, we aim to make important financial information more accessible to everyone, regardless of their geographical location. This initiative will ensure that vital information reaches people in a simple, direct, and effective manner, strengthening trust and resilience in our digital financial ecosystem,” the RBI said in an official press release.
The ‘RBI Kehta Hai’ initiative had previously run public awareness campaigns across various mediums such as text messages, television and digital advertisements.
The Central bank will reportedly use the channel to deliver awareness messages pertaining to safe digital transactions and fraud prevention. It will also be used to remind people of their banking rights and to share policy updates. The RBI also expects the WhatsApp channel to become a powerful tool in the fight against misinformation — debunking financial myths circulating on social media and helping consumers make informed decisions.
