Children’s education and home buying are the top financial priorities of people across age groups. Next in the line are children’s marriage, buying a car, planning for retirement and investing for the rainy day. The Principal Financial Well-Being Index, by Principal Retirement Advisors, found that half the respondents started investing for retirement when they were 26-30, indicating the rising awareness of readying for golden years. However, less than a third said they had some kind of emergency corpus available. In fact, redeeming investments, borrowing from friends/family and selling property are still the most common ways of tiding over a financial crisis.

 

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