Independence day is serving as another spring-board for big retail chains to come up with special offers and product promotions to boost sales and increase footfall in their outlets.

While Reliance Retail is has free gifts and offers in its value stores, Big Bazaar has kicked off its annual shopping festival with discounts on many of its products.

Industry leader RIL’s subsidiary Reliance Retail has come up with a month-long ‘Azadi Ka Jashn’ offer at three of its value formats- Reliance Fresh, Reliance Super and Reliance Mart which includes 60 per cent discount on apparels, 50 per cent rebate on footwear and a prize of digital home theatre with 29 inch CTV during the month of August.

“With this, we are integrating all our three value formats under a single campaign. We expect footfall to be two and half times more than in any normal period,” Reliance Retail Vice President and Head (Marketing and Consumer Experience) Peshwa Acharya said.

Big Bazaar, the hypermarket format of Kishore Biyani promoted Future Group has announced a five-day-long ‘Maha Bachat’ campaign from August 12 to 16.

The offer is valid on a range of 1.6 lakh products including food and grocery to apparel, footwear, toys, luggage, home decor, furniture, electronics and fine gold jewellery across its 116 stores in the country.