Mahindra & Mahindra (M&M) on Wednesday announced the launch of its Mahindra Scorpio SUV in Chile in partnership with Fortaleza, a part of the Automotores Gildemeister group.
Fortaleza SA is a subsidiary of the Gildemeister group, a leading and diversified Latin American conglomerate. Earlier, M&M had launched its Mahindra Pik Up Double Cab in Chile in July last year.
“The Mahindra brand is already well-known in Chile and the launch of the Scorpio will only help us further consolidate our presence in the region,” M&M’s Executive Vice-President, Pravin Shah, said.
“The response to the launch of the Mahindra Double Cab in Chile has been very good,” Automotores Gildemeister’s President & CEO, Ricardo Lessmann, said.
“With its unique combination of ruggedness, reliability and style, the Mahindra Scorpio SUV offers a strong value proposition and is sure to emerge as the diesel offroader of choice in the Chilean market,” he added.
Automotores Gildemeister is the Chilean arm of the Gildemeister group. In addition to Mahindra, the company also represents Hyundai and Ford in Chile.
In addition to Chile and Peru in South America, Mahindra has its presence in Brazil and Uruguay as well.
