Apple, famous for giving the Consumer Electronics Show the cold shoulder year after year, will field a larger presence at the world?s largest trade show than many observers imagine. But this year also marks the exit of Microsoft?s dazzling presence from the CES.
More than 250 employees are registered to attend the CES in Las Vegas, according to a person familiar with Apple?s plans. One of the biggest gripes about CES is that Apple, which dominates consumer electronics, does not exhibit its wares at the show.
A reporter for Paid Content on Tuesday spotted Greg Joswiak, Apple?s head of iOS product marketing, walking around Sony?s booth at the convention centre.
Microsoft created low expectations for its keynote speech at this year?s CES, when it announced it would stop exhibiting at the show and that CEO Steve Ballmer would no longer speak at the event. It did not disappoint.
In what has become a familiar pattern for Microsoft in recent years at CES, it announced little news during Ballmer?s keynote presentation. Instead the company mostly recapped its progress over the last six months or so with various company initiatives, including Windows Phones, Windows 8 and Xbox.
Earlier in the day, there was an introduction of a major new Windows Phone, the Lumia 900, but that news belonged to its cellphone partner, Nokia.
