The direct selling companies have also joined the league of other marketing firms in offering products with value additions and discounts during the festival season. ?Products sold through direct sellers under the aegis of Indian direct selling association (IDSA) are especially preferred as gifts during the festive seasons since they can be brought to one?s door step?, said Chavi Hemanth, secretary general, IDSA.
Tupperware has come out with a royal Jaipur collection and is offering light weight canisters with a lifetime warranty that comes in three different sizes which includes a 650 ml that costs around Rs 450, 950 ml which is for Rs 325 and 1.4 litre which is for Rs 390.
CNI Enterprise India which is a direct selling company that deals with diabetic products has come out with a special product range for this festive season which includes food supplement organic combination for people who are suffering with diabetes . CNI?s combo diabetic supplements which were available at Rs 4,914 are now available at Rs 3,599.
Anshu Bagai, director marketing, Tupperware India, said, ?The Royal Jaipur collection is a collection that has been especially designed for the Indian market after studying the feedback from our customers. It is an apt gift for the festive season?.
K Link Healthcare Pvt Ltd is also offering health food products such as propolis platinum which is a non-alcoholic liquid that helps in strengthening the body?s immune system and helps to ease sore and irritated throat.
Hindustan Unilever is giving a discount of 50% on its aviance cosmetic products. It is also giving free products on the purchase of a set of products such as dual tone nail enamel remover free on the purchase of five nail paints.
Direct selling is the marketing of consumer products and services directly to the consumers rather than selling them through retail outlets. The direct selling industry in India has a market size of Rs 3,000 crore and provides self-employment to around 1.6 million distributors of which around 68% are women. It also contributes a total of Rs 300 crores in direct and indirect taxes.
As per IDSA estimates, the Indian direct selling industry is targeting a turnover of Rs 10,000 crore by the year 2015 but is still in its nascent stages as compared to other countries. At present, the largest and the oldest direct selling market in the world is US which has an industry size of $31 billion. Closer home, countries like Malaysia and Taiwan have an industry size of $2 bn, which is three times the size of the Indian direct selling industry.
