The Chief Marketing Officer (CMO) Council, a US based organization dedicated towards connecting marketers at a common platform announced the launch of its CMO Asia in New Delhi recently. The CMO Asia is brought in India by Dr. R L Bhatia who is also the founder of World brand Congress & Asia Retail platforms.

The aim of the council is to provide guidance, vision and leadership to make a difference to the marketing professionals and the marketing industry.

The CMO Asia (India Chapter) has been structured as-

— Mr. Bhaskar Das of Times group as National President

— Mr. Alok Bharadwaj of Canon as President (North Region)

— Mr. Prasad Bagri of Intel President (South Region)

— Mr. Sanjay Behl of Reliance Communications as President (West Region)

On this occasion, Alok Bhardwaj, Senior Vice President, Canon India and President-North Region, CMO Asia said, ?I am delighted with the commencement of CMO Asia in India and it is an honour to be part of this council. With this, the marketing fraternity in India will see a new pattern of collaborations within highly competitive world. The members will now be able to share ideas, global best practices, address concerns and find solutions to business challenges at a common platform. This is an encouraging step towards the future of this industry.?

?Through this network, we hope to generate high level knowledge exchange, thought leadership and peer networking amongst decision makers across industry segments.? Mr. Alok Bhardwaj, Senior Vice President, Canon India further added,

Mr. D Shivakumar, Vice President and MD – Mobile Phones, Nokia India was the Chief Guest & keynote speaker for the evening. He was invited to speak on Brand building challenges in India in the next decade. ?Experiences at low cost or even no cost will drive Indian consumer?s expectations from all brands. Increasingly brands will have to build this expectation while designing marketing programs?. ?Indian consumers will be youngest consuming class globally by 2020. Average age of Indians will be 29 years by then. They will, therefore, drive global marketing directions?. He further added.

The objective of CMO Asia is to provide peer power affinity network of top marketing decision maker and provide access to a network of 5000 + members in the Asian region. The council will also give access to a global community of over 17,000 executives within CMO Asia Strategic interest network and leadership Programs.

Dr. R L Bhatia, Founder, CMO Asia said, ?CMOs are the Professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing. CMO Council USA is our Strategic Partner. CMO Asia is organised and run by professionals who have a full-time job to do besides encouraging CMOs to share knowledge and experiences?.

The CMO Asia council launch was attended by 40 leading CMOs based in North India like Rahul Saigal of Aircel, Mukesh Mathur of Oracle, Anisha Motwani of Max New York life, Himanshu Khanna of Wrigleys, Karamjit Dua of Discovery, Ankush Arora of General Motors, Ambika Sharma of Jagran Solutions, Shefali Chhachhi of Max Bupa, Pravir Arora of Sun Microsystems, Harish Bhatia of MyFM, Manoj Chandra of Bata, Sandeep Kataria of Yum, Sandeep Aurora of Intel, Harmanjit of Godfrey Philips amongst others. The CMO Council is a dedicated organization that provides high-level knowledge exchange, thought leadership and personal relationship building among senior marketing decision makers and brand decision-makers across a wide range of global industries.