Design is an outstanding weapon in a fiercely competitive consumer electronics market. It bridges the company and the consumer and ensures that there is trust and reliability involving the two. Japanese electronics giant Sony is a leading consumer brand which is associated with superior design. Built around unique and superior technologies, Sony products are flashy and appealing, and identified as cutting edge equipment.

Sony has introduced two Android tablets in India?Tablet S and Tablet P. To launch into a crowded marketplace, Sony had to release something different, and with the Tablet S and P, that?s exactly what it has done. Equipped with the latest Android 3.2 operating system, the tablets are built for multitasking?browse the Web, connect with friends or listen to the music while typing away on the large keys of your full on-screen keyboard. Tablet S (3G + Wi-Fi)) is priced at R33,990 and Tablet P (3G + Wi-Fi) at R36,990.

I received the R26,990-a-piece Tablet S (Wi-Fi) for a product review and at the outset, let me say that the tablet combines powerful features with a unique design to deliver an engaging entertainment experience. Moving away from the run-of-the-mill flat-design, geeks at the Japanese company have designed Tablet S thoughtfully in a wedge-shape, which is similar to a magazine that?s been folded over. This ergonomic innovation provides a more natural angle for typing and browsing while sitting down. The design also shifts the tablet?s weight closer to the palm, which makes the Sony device feel lighter and more comfortable while reading and watching content on the move.

Equipped with a 9.4 inch LCD screen, the tablet has Sony?s patented TruBlack panel which produces more vibrant colours, deeper blacks and totally amazing images, by controlling the refraction of light between the LCD and the screen. Over time, I have owned a decent number of Sony products. Therefore, I found the universal remote feature in the tablet particularly amazing. This unique feature can help users operate a host of appliances and gadgets, across any brand, be it TV, home entertainment systems or even air-conditioners and washing machines. One can now easily flip channels, adjust the volume of the entire entertainment system, or turn on/off gadgets.

I have reviewed several tablets in the past and let me admit that quite a number of them have unresponsive controls and stuttering performance. But the Sony Tablet S delivers brilliantly on both fronts; the tablet responds instantly and accurately to every touch, drag, zoom, or twist of the fingers. Optimising usability and performance, the tablet offers both Quick view and Quick touch capabilities. With Quick view and Quick touch, faster loading of website information is realised, websites scroll quickly and smoothly, HD Flash video playback is more fluid, and even the latest games featuring advanced high resolution graphics are handled with aplomb.

This tablet features a 16 GB storage capacity for storing or transferring media, as well as access to thousands of apps. One can snap photos and shoot videos with the tablet?s 5-megapixel rear camera. There?s also a front-facing camera for recording your own antics. And with a USB (Micro A/B) interface and SD card slot, transferring photos and files is a seamless affair.

To give its tablet a local flavour, Sony has collaborated with leading content providers to design unique applications for its customers. Videochaska offers latest episodes of shows from Sony Entertainment Television and SABtv in superior quality with interactive social sharing feature. Star Player is a premium online video-on-demand service. It offers Indian video entertainment on multiple digital devices to users for a beyond TV experience anywhere and anytime. With BollywoodHungama.com, Sony tablet users get access to latest Bollywood news, films, Hindi songs and movies online. Meragana.com offers a huge library of Indian Karaoke Music and there is a free one month subscription too.

If there?s one full-size tablet that does a good job distinguishing itself in a crowded market, this is it. Take my word, a must-have gadget!

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