Ghazal Alagh, co-founder of Mamaearth and popular investor on Shark Tank India, shared lessons she has learnt in her company one-year journey as a public enterprise. Mamaearth, which lauched its IPO in November 2023, was valued at more than $1 billion in September 2022, according to Tracxn. Alagh’s social media posts about business, biggest risks in business and work-life balance often strike a chord with netizens.
In her latest LinkedIn post, the 37-year-old shared the business lessons as Mamearth completes first year as a public company. She mentioned the importance of evolving and wrote, “What got us here will not take us there.” Mamaearth, The Derma Co and BBlunt are all beauty brands that fall under the parent company, Honasa Consumer.
Mamaearth’s way forward
In the LinkedIn post, Alagh mentioned that the way forward for their business is based on strategic clarity. She wrote, “We’re shifting from brand-level growth to category-level domination.” She mentioned about an overhaul of the offline distribution network to empower the company for the next decade. Highlighting the importance of overhaul, she said, “This isn’t just skill development; it’s muscle building that requires breaking down to become stronger.”
Strategic focus area for future growth
Ghazal wrote about the product’s superiority as the company’s defining edge and will outperform their competitors on testing parameters. She also highlighted the “purposeful innovation” to align with the long-term brand strategy and not chase trends. Ghazal also mentioned the efficient allocation of R&D resources and marketing investments, aiming for “Category Domination”.
She further mentioned to leverage their different brands strategically, “across online and offline channels based on consumer preferences”. Lastly, she wrote about building distribution systems designed for the future. “The market rewards companies that can adapt their playbook while staying true to their core mission. We’re not just building for today’s consumer needs – we’re anticipating where they’re headed,” she wrote. Alagh concluded, “Every morning, Varun Alagh and I walk into our office with excitement about executing this vision. Building brands that consumers love is our ikigai, and our strategic evolution ensures we’ll continue to learn, grow, and excel.”