A US-based CEO who spent three weeks travelling across India says the biggest shock wasn’t the traffic, the food, or the usual things people from the West talk about. What surprised her most was how far ahead India is in everyday consumer logistics.
In a LinkedIn post that has been getting attention online, Varuni Sarwal wrote that Amazon Prime’s two-day delivery suddenly felt outdated once she experienced India’s 10-minute delivery apps. According to her, while the US likes to believe it leads on innovation, India’s B2C logistics “is already living in 2030.”
India’s B2C logistics ‘is already living in 2030’
Sarwal shared that she and one of her colleagues had travelled to Ranchi last week for a friend’s wedding. The friend, an IIT Delhi graduate, was getting married, and in the rush of travel, they realised they had packed no outfits for the Haldi ceremony.
In the US, she said, this would mean two options, “being in a smaller city without a car means a panic Uber to a mall or a 2-day Amazon wait.” But in Ranchi, a Tier-2 city, “We opened Blinkit at the hotel. 15 minutes later, a rider arrived with two complete traditional outfits.”
Sarwal wrote that the scale and depth of India’s consumer market “blew her mind”, especially because such seamless delivery was happening not in a metro, but in a smaller city. For her, it was a direct example of why the “India opportunity” is much bigger than just the top 1% of consumers. “The fact that high-velocity B2C logistics work this seamlessly in Ranchi is proof that the ‘India Opportunity’ goes far beyond the top 1%,” she wrote, adding that she would miss this speed after going back to San Francisco.
Internet reacts
The post also sparked discussions about what makes India’s fast delivery systems work. A few people pointed out that “the speed is possible partly because of low labour costs, and delivery workers often face tough expectations.”
Another argued that India’s price-sensitive market pushed companies to build faster, more flexible systems, while the US optimised for different needs. “India’s consumer tech stack in 2025 might teach more valuable lessons about constraint-driven design than anything happening in San Francisco.”
One more chimed in, “India’s B2C logistics are truly operating at a different level. Speed, reach, and adaptability are remarkable. Makes you rethink what ‘consumer convenience’ can look like, even beyond Tier-1 cities.”
India’s e-commerce logistics set for fast growth
India’s e-commerce logistics sector is expected to grow much faster than the rest of the logistics industry, a new JP Morgan report has said. The study predicts a 16% compound annual growth rate (CAGR) for this segment up to FY30.
According to the report, more people from tier-2 and smaller cities are now shopping online. According to the JP Morgan report, “India’s B2C e-commerce logistics market will grow at a 16% CAGR till FY30, led by rising customer penetration in tier-2+ cities.”
The report also said that the business-to-consumer (B2C) side of e-commerce logistics is performing better than the wider logistics industry.
The report added that major Indian conglomerates have adopted omni-channel retail models. They are setting up local and regional fulfilment centres, which help reduce delivery time and improve customer experience.
